Personal Project
The Landing Page Challenge
- Resin Art Shop
- Travel Advisor
- Ceramics Shop
- Traveling Muralist
- Travel Influencers / Van Builders
- Traveling Pet Sitters
The Creative Small Businesses
To design a landing page everyday for a week inspired by real creative small business owners. Each landing page must be completely unique and for a different kind of nature-vibe small business. Each landing page must be strategically designed for selling the business's product or services, and focus on an easy user experience.
The challenge
Project Overview
Inspired by different small business on Instagram, I went to my favorite profiles and pulled colors from their photos. Then I took note of shapes and styles throughout their photos and content to integrate into the future landing page design.
capturing brand from Instagram
Step one
I needed to gather free photos and fonts for commercial use that fit the vibe of each small business. For photos, I headed to Unsplash.com and for fonts, I headed to Google Fonts. I used each business's photos and style to lead this research.
Collecting photos + Fonts
Step Two
I wanted these landing page designs to not only be packed with individualistic personality, but also convert hypothetical website visitors. I wanted people to be able to learn from the strategy behind these layouts. Each landing page has its own personalized strategy based on each business. It is laid out by section starting with the Hero all the way to the footer.
Outlining Layout Strategy for highest conversion rate
Step Three
- Nomads and Pawpads
"Omg this is incredible! Brb while we go implement this WISDOM on our own site. 🤩🙏🏼"
Scroll Through The Designs in Figma
