The Landing Page Challenge
Project Overview
The Creative Small Businesses
- Resin Art Shop
- Travel Advisor
- Ceramics Shop
- Traveling Muralist
- Travel Influencers / Van Builders
- Traveling Pet Sitters
The challenge
To design a landing page everyday for a week inspired by real creative small business owners. Each landing page must be completely unique and for a different kind of nature-vibe small business. Each landing page must be strategically designed for selling the business's product or services, and focus on an easy user experience.
Step one
capturing brand from Instagram
Inspired by different small business on Instagram, I went to my favorite profiles and pulled colors from their photos. Then I took note of shapes and styles throughout their photos and content to integrate into the future landing page design.
Step Two
Collecting photos + Fonts
I needed to gather free photos and fonts for commercial use that fit the vibe of each small business. For photos, I headed to Unsplash.com and for fonts, I headed to Google Fonts. I used each business's photos and style to lead this research.
Step Three
Outlining Layout Strategy for highest conversion rate
I wanted these landing page designs to not only be packed with individualistic personality, but also convert hypothetical website visitors. I wanted people to be able to learn from the strategy behind these layouts. Each landing page has its own personalized strategy based on each business. It is laid out by section starting with the Hero all the way to the footer.
"Omg this is incredible! Brb while we go implement this WISDOM on our own site. 🤩🙏🏼"
- Nomads and Pawpads
Scroll Through The Designs in Figma
Final Landing Page Mock Ups
Full Landing Page Designs
