Personal Project
Tan Traveler's Club
Tan Traveler's Club is a travel blog on a mission to inspire the average person to explore more by spreading the word about natural, paradise destinations that you didn't realize were right down the street. Beyond anything, they believe in the ability to find adventure anywhere. This is a fictional business.
About
- Brand Strategy
- Brand Creative Direction: Colors, Fonts, Style
- Primary Logo Design
- Sticker Design (3)
- Website Design
- Postcard Illustration
- Brand Style Guide Page
Design Que
Project Overview
Tan Traveler's Club needed to stand out as a vanlife travel blog, especially now when there are so many out there. It was also important for them to put forth an authentic personality that attracted their audience.
They would sell merchandise like stickers and postcards in order to engage their audience and create a community.
And, more than anything, they promote adventure, inclusion, and freedom.
A Blog That Stands Out Against the saturated travel industry
The Problem
Their business aimed at creating a community and getting people outdoors to explore the beauties of nature.
I created a postcard aesthetic, encouraging the idea of sharing travels and including family and friends. We chose a bolder, beachy aesthetic to help them stand out and avoid looking like the typical beach brand. This made their brand feel more authentic, original, and adventurous.
Understanding their Audience + creating an experience
The Strategy
