client showcase
Ackin Events, Minnesota Wedding Planner
One Week:
Day 1 - One hour strategy session to discuss audience, goals, and competitors
Day 3 - Delivery of Creative Direction (mood board, colors, fonts) and meeting to review
Day 5 - Delivery of Design Asset and meeting to review
Timeline
- Mini Brand Strategy
- Custom Mood Board
- Custom Color Palette
- Custom Font Suite
- Asset of Choice: Brand Style Guide
- BONUS: Two IG Social Media Templates
Map my aesthetic
Project Overview
"Working with Alia was insanely amazing. I started this process with an unknown feeling about what was wrong with my brand design, but a desire to change it to something that spoke more to my ideal clients. OH MAN, did Alia exceed my expectations."
1. Attracter higher ticket clients instead of "budget clients"
2. Grow a team and expand her business
3. Have a cohesive look online and highlight her expertise
Project Goals
the "before" designs
- Doubled her prices and is booking consistently at those rates
- Hired two employees and has a growth plan for them
- Can speak more confidently to potential clients: “serving value not bullet points”
- Confident in herself and her business now that she has a defined audience to connect with
- Feels less “out there and wild” because she knows she has a cohesive design that she can use for everything.
Results (3 months later)
the "after" design
We discovered that while Sammy thought her colors and fonts were portraying her personality, they weren’t connecting with her people or communicating her true value.
I made a detailed rundown of how her audience was feeling, what they’re struggling with, and what they connect with. I provided visual examples of what her audience needs to see and feel in order to know she knows their struggles, can solve their problems, and can vibe with their personality.
audience analysis, competition analysis, creative solutions
Day 1:
"I always created branding that spoke to me, or what was my favorite, or what I liked. But I am not my ideal client. And so my business brand needed to speak to those individuals for it to work well for me."
We created a new color palette, font suite, aesthetic style, and a mockup of how it all comes together on her website.
The creative direction evolved from just purple and grey to a warm, sophisticated palette with more emotional resonance. We chose fonts and shapes that reflected her type-A, organized personality, while still melding with the warmth of her color palette.
We had a cohesive brand that showcased the feeling her clients wanted when working with her, while making sure her personality wasn’t lost (yes, we kept some purple!).
mood board, color palette, font suite, aesthetic style
Day 3
“She explained her reasoning behind every change so that I could understand that it wasn’t ‘just because’. Alia is professional and knows her stuff!“
Sammy got to choose which design assets we created with her new branding. This could be a new logo, a website page, a business card—anything!
She chose a Brand Style Guide that made implementation straightforward. No more wondering where to use which colors, how to use her new fonts, or how to maintain consistency.
She was also part of a bonus offer which added 2 Social Media Templates tailored to her specific content needs. They were designed to showcase her unique approach while maintaining the visual consistency her new brand demanded.
Brand Style Guide + Social Media Templates
Day 5
"I feel so comfortable and content in my brand now and I feel more confident in being able to show off my business and who we really are. It's been a night and day difference and I have Alia to thank for that!"
DO IT. Seriously. Alia is wonderful, and she knows what she's talking about. She was so attentive in the discovery phase about my ideal clients and really used that to make a brand that I am happy with. She also got to know me and what I was looking for and really made sure I was satisfied with everything.
What would you say to someone who's on the fence about working with the Adventurepreneur Design Den?
