Convert More Clients With This 10-Step Landing Page Formula

Your homepage and your landing page are not the same thing. Think of your homepage like the comfy common room of your website—it gives people options, places to explore, different directions to wander off in. But a landing page serves a different purpose; I’m about to show you how to convert more clients with this 10-step landing page formula.

A landing page is like a well-marked trail with one clear destination and no forks in the road. One goal, one offer, one outcome. Period.

Landing pages are useful when:

• You don’t have a full website yet but still want to start booking clients or selling your thing.
• You’re promoting one specific service, event, course, or product.
• You want to guide people toward one clear next step without distractions.

And the best part? You don’t need a huge site to start getting results. You just need a solid, intentional layout that makes taking action a no-brainer.

Before you start making your landing page, determine the main goal of the page. Do you want people to book a discovery call? Fill out a form? Book a service? Whatever it is, that will be your main Call To Action (CTA). It helps to have a CTA that is relatively noncommittal, like “Contact” or “Request Quote.” We should include a CTA button on almost every section of your landing page.

If you still need to choose a website platform to make your landing page on, check out Best Website Platforms for Digital Nomads.

So here it is—your full breakdown of what to include on a landing page that actually works:

Section 1: Hero

This is the prime real estate of your website. It’s what people see before they scroll. And in a world of tiny attention spans, this is your one shot to answer the unspoken questions they’re already asking: Is this for me? Can you help me? Should I care?

Include:

• A one-liner that quickly says who you help and what you do.
• A high-quality, relevant photo—ideally of you in your zone or something that connects emotionally with your offer.
• Your CTA button that leads them straight into action: Book Now, Apply Here, Contact.

This section should feel like walking into the right room and knowing immediately, “Yep. I belong here.”

Section 2: Recognitions or Skill Display

Right after the hook, you want to build some trust. People need proof that you’re legit—especially when they’ve just met you.

This section is your place to brag a little (strategically, of course). Don’t think you need some big corporate resume to pull this off either. Even if you’re early in your biz, you’ve got something to show.

What works here:

• Logos of brands or clients you’ve worked with
• Awards, certifications, or professional training
• Passion projects or portfolio pieces that show off your best work

Remember: you’re building trust through your history – strut your stuff!

Section 3: Pain Points + Your Solution

This is where you show them you get it. You understand what they’re going through—and you have the tools to fix it.

Include:

1. Describe their current problem using language they’d use themselves (not industry jargon).
2. Paint a picture of what life could look like after working with you (aka the solution you provide).
3. A photo that helps visualize this transformation even more.
4. Your CTA button.

This is where connection happens. It’s the heart of sales—meet them in the problem, and lead them to the solution.

Section 4: Service Packages

Now that they’re emotionally invested, it’s time to show them how you can help. This is your offer section—but keep it skim-friendly. Your reader should be able to scan this section and instantly know which service might be right for them.

Include:

• A short description of each offer (1–3 sentences max)
• A photo, graphic, or visual for each package
• Your CTA button

Don’t try to explain everything here. Give them just enough to get interested and click your CTA.

Section 5: Why Me (Not About Me)

This is your chance to set yourself apart. Not with your credentials or a chronological life story—but with your approach. Your values. Your way of doing things.

This section is all about alignment. You’re not trying to convince everyone—you’re trying to resonate with the right ones. Throw in some hot takes if it feels right!

Things You Might Include:

• What you believe about your industry
• Why your method is different
• The kind of people you love to work with
• What makes your process easier, better, or more fun
• Photo of you in your element

End with a strong “this is why I do what I do” vibe. Include a picture of you, preferably something that feels relaxed and real (not stiff or corporate).

Section 6: Testimonials

People trust other people more than they trust you. That’s just how it is. So let them hear from someone who’s already taken the leap. This is a key step in how to convert more clients with this 10 step landing page formula.

Include:

• screenshots from DMs
• quotes from client reviews
• video testimonials

Mix it up. This section should feel like a hype squad showing up on your behalf. If you don’t have a lot of client testimonials, use quotes from friends and family who have tried out your service. As long as they are real words from real people, you’re good!

Bonus tip: pair each testimonial with a result or a transformation it highlights. A photo of the person you are quoting is always a plus.

Section 7: How It Works

At this point, you’ve probably won them over—but now they need to know what happens next.

Spell it out. Make it easy. Working with you should feel exciting, not like they’re about to get hit with a 10-step application process.

Stick to 3–5 steps. Example:

1. Submit your inquiry form
2. Get a response within 2 business days
3. Hop on a quick call to make sure it’s a fit
4. Get started!

Make sure to add your CTA button at the end. The CTA button should be the same words as your first step.

This section is here to remove hesitation. Show them that you’ve got your process down and it’s going to be smooth sailing.

Section 8: CTA + FAQ

Hit them with a super clear Call To Action statement to make them click that button! Sometimes people just need that last push to do the thing.

You know those last-minute doubts that keep people from booking? This is where we squash them.

FAQs aren’t just helpful—they’re conversion tools. Use them to address objections, explain timelines, clarify deliverables, and answer “but what if…” questions.

Include:

• CTA: a photo (optional), one sentence calling them to action, your CTA button.
• FAQ: 5-10 questions and answers. Having the answers drop down is ideal; it helps consolidate space and makes the section less busy.

Keep the answers clear, conversational, and reassuring. This is where people go when they’re almost ready to click but just need a little nudge.

Section 9: Freebie (Optional)

If someone’s made it this far down the page but hasn’t clicked your CTA, they’re interested—but not quite ready.

That’s where your freebie comes in. This is your “no pressure, just vibes” offer. Something helpful, actionable, and aligned with your services. It gives them a taste of working with you and builds trust over time.

Include:

• A name and brief description of the freebie
• A mockup or screenshot so they can see what they’ll get
• A simple opt-in form (don’t ask for their whole life story)

Make sure this freebie naturally leads back to your offer so that when they’re ready, the next step to work with you feels obvious. Feel free to check out mine HERE if you need some inspo.

Section 10: Socials + Footer

Some people just need to feel like they know you a little better. So give them a sneak peek into your world.

Embed your Instagram feed, your latest Reels, or your TikToks—whichever platform you’re most active on. This gives people a chance to vibe-check you before they commit.

It also keeps the page dynamic and updated without you having to manually change things every week.

As for the footer, this is where you wrap things up, but it’s also prime real estate for one final action step.

Options you can include:

• Another opt-in form for your freebie
• A simple contact form
• Social icons and a logo
• Privacy policy and terms & conditions (especially if you’re collecting emails or data!)

But here’s the key: just pick one action you want them to take. Don’t try to do it all—keep the energy focused and clear.

Advice for the Next Adventurepreneur

Are you ready to convert more clients with this 10 step landing page formula?

You don’t need a 12-page website to start making money online. Don’t overthink every design choice. You just need a landing page that’s focused, intentional, and built to guide your people toward action.

Clarity converts. Confidence sells. And showing up with even a simple, well-structured page can be the thing that takes you from “I’ve been trying to do this thing…” to fully booked.

Not sure if your website is doing what it should? Or not sure where to even start? I offer a Free Brand And Website Audit. Book an hour with me HERE. OR check out some other helpful resources:

• Why Creative Entrepreneurs Need a Personal Brand [2025]
• Branding vs. Marketing: What’s the Difference & Why It Matters
• 6 Sneaky Website Tricks That Manipulate Visitors
• 3 Steps to Turn Your Travel Vibe Into A Personal Brand

Love you, good luck, and stay sane.

Alia